Brand History

In 1990's, Mr. Zhu Mingyang discovered food waste disposer in a business trip to Europe, America and Japan, thus he decided to introduce it to China. In 1999, after established Mingda Electromechanical manufacture co.,ltd, Mr. Zhu Mingyang began to do preparation of the product design, and reserved related technical staffs for technical research. After the rigorous market and technical analysis in 2005, Mr. Zhu Mingyang started to research and develop food waste disposal formally.

After specific investigation, Mr. Zhu Mingyang found out that current food waste disposer in the world are simple mechanical and manual semi-automatic products, though half a century of development, there are no big leap in technical performance and the use performance of use. At the same time, food waste processor in Europe and the United States develops in accordance with local diet structure and pipeline structure, but the eating habits and pipeline structure of Chinese are more complex. Mr. Zhu Mingyang therefore decided to break the status, it is necessary to develop a world-class food waste processor that Chinese people with its own intellectual property rights, it must be a new generation of products, must be a smart high-tech product, must be high-quality product .

Therefore, "onedear" was triggered from the name of "first-class quality", it means "first-class." In 2006, based on Mingda Electromechanical manufacture co.,ltd, integrating the first-class technical experts, after three years of research and development, and 20,000 hours of destructive, security and extreme technical tests and experiments, Mr. Zhu Mingyang launched One Dear brand in Beijing International Building Decorations & Building Materials Exposition on March 2009.

Brand Annotation
1. Logo Paraphrase

¡¡¡¡"Onedear" evolves from the partial tone of English pronunciation of homophonic, "one" on behalf of a persist, professional and unique, "dear" indicates "caring, quality and emotion," compose "onedear" represents "first-class quality, professional care and sincere concern. "

¡¡¡¡The logo of ¡°Onedear¡± use the shape of thumb for reference, means "first-class, great," represents the first-class quality of onedear and its trustworthiness; also refers to "professional focus", provide customers with the commitment of value on behalf of onedear¡¯s professional attitude .The entire LOGO shows in black font, represents the sense of quality; the logo shows in blue, represents scientific and technological sense, the whole sign color is clean and full. The overall design is elegant, magnificent and international.

Brand Concept
Science and technology¡¡Health¡¡Life¡¡Create value together
Science and technology ¨C be good at creating and using all science and technology projects conducive to the promotion of social progress and quality of life to benefit the family and society.
Health - takes improving the health well-being as the criterion, first of all, concern for family health, believe that only a healthy life is the basis for all beautiful life
Life ¨C Take enhancing the quality of life as the mission, the maximum value of any technologies or products is to realize the value to the community and create colorful life for more people to enjoy the fun of the life of quality by improving the quality of life,.
Create value together- provide customers with high-quality, high value-added and most cost-effective and competitive products and services, While bring customers the experience of the better life, it also creates higher growth efficiency - economic added-value of high-tech life products and the value experience of emotion, to share the happy experience of the high-quality life.

Brand Promise
Provided perfect service to customers with superb technology and excellent quality, complete the mission of the enterprise contribute to the society, create healthy and quality living.